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Creative Ad Design and Illustration
by Dick Ward❗ Creative Ad Design and Illustration — READ MORE ❗
- Publisher: Northlight
- Author: Dick Ward
- ISBN: 9780891342441 (0891342443)
- Language: english
- Format: hardcover, 160 pages
- Release date: July 1, 1988
- Genres: art
About The Book
Reveals the inner workings of 11 successful ad campaigns, from the initial client briefing through conceptualization, all the way to the illustrators last brushstroke. Whether you are an art director, illustrator, or marketer, this book will enhance your understanding of how ad campaigns are developed, designed, & illustrated — & what it takes to make them work. This rare insight will help make your contributions to ad campaigns more effective. The campaigns here are diverse, so you can explore a variety of marketing strategies, products, visual imagery, illustration styles, & mediums including airbrush, cartoon, colored, pencil, & watercolor.
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