What university do you go to? essay health Bernadine Burnell, a founding member of the action group and chairman of governors, says that private schools worry too little about recruiting new students. “Big schools are incredibly smart about how they market themselves and small schools have to invest smartly to keep pace with them,” she says. “We can’t just assume that our reputation is going to bring kids through the doors. But there are too many governors who pitch up once a term for a sherry and congratulate themselves about what a great job they are doing.”