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Strategic Management
Building and Sustaining Competitive Advantage
by Robert A. Pitts, David Lei🔍 Strategic Management – CLICK HERE 🔍
- Publisher: South Western Educational Publishing
- Format: paperback, 555 pages
- Release date: June 5, 2002
- Author: Robert A. Pitts, David Lei
- Language: english
- ISBN: 9780324116892 (0324116896)
About The Book
Strategic Management, third edition explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
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