How long have you lived here? write your thesis Diversification wouldnâÂÂt be without precedent however, with the iPod receiving a similar treatment years after its 2001 launch. As rival manufacturers began producing MP3 players catering to different tastes, Apple began offering more flavours of iPpod. These included the Mini in 2004, the Nano in 2005, the Shuffle in the same year, and the Touch from 2007.