We were at school together thesis question for research papers The broader goal, Ramakrishnan said, is to turn Blue Jeans into the top platform for visual collaboration, which he described as “the wave of the future.” In other words, it’s not just about video conferences, but also helping users work together in “visual, real-time” way. Ramakrishnan said that doesn’t mean competing with to document-sharing companies like Box, but rather making that documents and other content a bigger part of the conference experience: “We want to replicate what an office meeting would look like.”